TAT FUNG TEXTILE CO.

Website   |   CMS

TF was looking to gain stronger presence online to grow their international business in specific target markets. We helped them reach their goals and deliver far beyond the expected results.

1. The Challenge

Gain a stronger presence online with more enquiries and leads coming in from the website. Increase traffic and reach new potential customers specifically in North-America and Europe. Create a main channel for distribution of content and presentation of new products.

2. The Process

1. Project consultations
2. Research and proposal
3. Prototyping and user testing
4. Development
5. Testing and delivery
6. Launch
7. Evaluation of analytics & continued support

3. The Impact

Within 1 year after launch, the results were:
- 185x more visitors/users
- 250x more sessions
- 300x more page views
- 25% reduction in bounce rate
- 18x more inbound email enquiries

Responsive design

A great experience across all devices from large desktop monitors, laptops, tablets, and mobile devices.

Custom CMS

Custom built Content Management System to enable content publishing, editing, and control for non-technical designers and marketers across the company.

Content & SEO

We helped TF with all photography, text, and video for the launch of the new website. We also performed keyword research and explored opportunities for SEO advantage, before implementing our findings throughout the development process.

Analytics

Fully integrated analytics to evaluate and securely publish real-time dynamic internal reports for staff, management and executives to utilise in decision-making, and to further improve content production.

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